When does this policy apply?

This privacy policy explains how Union Jax, LLC ("Jaguars") uses personal data that you provide or which Jaguars collects and holds about you when you use its official websites and/or other services (including the Official Jaguars (UK) mobile application). Jaguars is the data controller of this information for the purposes of this policy. Jaguars’ Senior Information Officer is Peter Limbert, who is contactable using the details set out below. This privacy policy applies to the Jaguars UK Official Websites (as defined below) and not information collected or obtained through other third party means, including any NFL website.


Jaguars’ websites and services include:

- The Official Jaguars UK Website at www.jaguars.co.uk;

- The Jaguars UK Camp and Academy Website at http://www.jagscampandacademy.com;

- The official Jaguars UK social media pages on Facebook, Twitter, Instagram, Snapchat and YouTube;

- The Official Jaguars (UK) mobile application; and

- Any future official Jaguars UK mobile application(s) developed and launched by Jaguars;

(together the "Jaguars UK Official Websites")


What types of personal data do we hold?

Information we hold about you may include any one or more of the following types of data:

Account information: When you register to use, purchase or engage with any of Jaguars’ goods and/or services, the minimum information we will usually ask you to provide is your name, email address, country of residence, telephone number, and year of birth.  We may also ask you for additional information depending on the nature of our interaction with you. 

Transactional information: When you purchase tickets (including where tickets are purchased through the NFL and/or through Jaguars’ or the NFL’s official third party ticketing provider from time-to-time), merchandise and other products from Jaguars UK Official Websites or any other official offline sales channels, we will keep a record of your transaction, including what you purchased and when, and any information you provide to us to fulfil the transaction. This may include your name, billing information, telephone number, and delivery address.  We will not keep payment card information, except for the last four digits of your payment card number, which we keep in case there are any payment disputes or we need to issue a refund.  We will ensure that, when handling any information about you relating to a transaction, we comply with the applicable regulations of the Payment Card Industry.

Information you provide to us in response to a survey: We may occasionally contact you to ask for your feedback on Jaguars or NFL products, goods and/or services so that we can make them better and more relevant.

Information you provide to us in response to a job advertisement: We may advertise open positions on the Recruitment page of our website which you may apply for by sending your CV to the email address provided. 

Information you post online: We may hold and use information and/or user generated content which you post on Jaguars UK Official Websites, including information about your IP address, location and click history.   

Information from other companies: We may use publicly available postal address lists and the edited electoral roll to ensure that the information we hold about you is accurate or we may use this information, together with general market research information (for example, demographic information), to add to and enhance our fan database.

Online usage information: If you use Jaguars UK Official Websites we may collect your browser type, the full Uniform Resource Locators (URL), clickstream to, through and from our site (including date and time), products you viewed or searched for, page response times, length of visits to certain pages, page interaction information (such as scrolling, clicks and mouse-overs) and methods used to browse away from the page.  Online usage information may be linked to a unique identifier but we do not link online usage information to named individuals. In order to collect online usage information we use cookies and other similar technologies.  

Information you provide to us in order to take part in an activity or an event: In order to take part in an activity operated by Jaguars you may need to provide data such as your name, date of birth, address, ethnicity, sex and relevant medical information. We will also collect data on attendance and performance.

In addition, we may collect your data if you attend an event organised by Jaguars, including matches, training sessions or events held at the Wembley Stadium, or matches training sessions or events held at other locations in the United Kingdom.  

In most cases, you are not obliged to provide any personal data to us, but in some cases we may not be able to provide goods or services to you unless you provide certain minimum information.  By way of example only, where you intend to make a purchase from Jaguars, we may need to obtain and process certain information about you in order to enter into and perform the contract of sale with you.


The purposes for which we use your information

The legal basis under which Jaguars will process your personal data is one or more of the following: 

- To allow us to enter into and/or perform our contract with you*; 

- To enable us to comply with legal obligations**; 

- To pursue legitimate interests of our own or those of third parties (provided that your interests and fundamental rights do not override those interests) ***; and/or 

- With your consent.****. 

Further details of how we will process your personal information are listed below. We have indicated by asterisks the legal basis on which we are processing or will process your personal information.

Contract performance* / **: Jaguars may use account information and transactional information data, as necessary, to carry out or perform any contract which you may have entered into with us, including contracts for the purchase of tickets, merchandise and other products, but also our contracts with you when we operate competitions, prize draws and promotions and when we administer your online accounts and provide services to you.  We also use this information to communicate with you and handle your enquiries regarding these contracts.  If you order Jaguars goods, products or services for another person (for example, match tickets for family or friends) we may ask you for their personal information and we will use this to provide the services you have ordered. Please ensure that you have their permission for us to process this data before providing it to Jaguars. 

• Legal obligations**: Jaguars retains records of all of its financial transactions with you in order to comply with its legal obligations to maintain adequate accounting records.  Jaguars may use (and disclose) the information it holds about you in order to comply with any investigative demand, court order, or a request for cooperation from a law enforcement or other government agency.

• Recruitment***: If you apply for a job with Jaguars or if you volunteer with the Jaguars or contact us in relation to potential roles which may arise in the future, we may use your information for the purposes of recruitment and selection, corresponding with you and for equal opportunities monitoring. 

• Marketing with your consent (where consent is necessary)****: If you have consented to it (where consent is necessary) Jaguars may contact you electronically with news and offers from Jaguars, its affiliates and its official sponsors, media partners, and partners (an up-to-date list of which is at www.jaguars.co.uk) which we think may be of interest to you.  You have the right to withdraw your consent at any time, by writing us at Union Jax, LLC, 8thFloor, 30 Panton Street, London SW1Y 4AJ, Attention: Marketing.

• Telephone and postal marketing***Further, we may call you (unless you have registered with the Telephone Preference Service or you have otherwise asked us not to contact you) or send you materials through the post (unless you have registered with the Mail Preference Service or you have otherwise asked us not to contact you) in relation to offers from the Jaguars or its sponsors, media partners or partners, or to notify you of a prize you may have won. 

• Other purposes***: Jaguars will analyse information it holds about you to identify trends and preferences about its customers and to get a more detailed and informed picture of how its customers are using Jaguars’ products and services.  We do this to make better strategic decisions about Jaguars and its products and services so that we can improve the way we market and provide products and services to you and Jaguars supporters generally.  Jaguars may also use online usage information about you to administer and improve the function and content of the Jaguars UK Official Websites, including to ensure that content is presented in the most effective manner for you and your device and browser, to allow you to participate in interactive features when you choose to do so and to keep our online services safe and secure. Jaguars may also use the information it holds about you if required to protect the rights, property, or safety of Jaguars, our fans, customers or others.

In addition, where you attend an event hosted at Jaguars but organised by a third party (for example leagues or regulatory bodies such as the National Football League (“NFL”), Jaguars’ affiliate, Fulham Football Club, or third party vendors generally), Jaguars may share your data with the relevant parties.   

Jaguars will not carry out any automated decision-making using information it holds about you.


Email communications

When you open emails from us, we may receive a confirmation notifying us that you opened the email, if your computer supports such capabilities. We also may keep track of what emails we send you and what emails you may be receiving from our affiliates. Additionally, we keep a record of what communications you have selected to receive or not to receive. If you would like to opt-out of receiving such emails, please click on the “unsubscribe” link in the email and follow the instructions.


Disclosure of your information

Affiliates: Information held by Jaguars may be used by affiliates of Jaguars for the purposes set out in this policy, where you have consented to this. Our affiliates include Fulham Football Club, Fulham Football Club Foundation, and those businesses which share common ownership with Jaguars.  This may include providing them with your personal information so that they can provide you with information about their products and services that may interest you, where you have consented to this.

Sponsors and partners: Jaguars does not share your personal data with our sponsors and partners, but we may: (i) share aggregate/anonymised information which is based on this information with existing and potential sponsors and partners; and (ii) if you have consented to the same, send you information about the products and services of our partners and sponsors in our marketing communications.

Jaguars suppliers and sub-contractors: Jaguars may share your information with suppliers and sub-contractors from time-to-time in order that they can process it on Jaguars’ behalf for the purposes set out in this privacy policy.  However, where we do so we will put in place suitable measures in order to protect your information.  These third parties may include (but may not be limited to): (i) call centre providers; (ii) IT service providers (such as hosting or web/app development providers); (iii) mailing houses or document storage companies; (iv) delivery services; (v) analytics and search engine providers; (vi) credit reference agencies; and/or (vii) payment processing companies.

Disclosures for legal reasons: Jaguars may also disclose the information it holds about you to those persons that have a reasonable need to know such information, if it believes in good faith that this is necessary: (i) to establish, exercise or enforce its legal rights, including contractual rights; (ii) to defend itself against a legal claim; (iii) report a crime or prevent a crime (for example, ticket touting); (iv) to prevent harm to any individual or any property (including intellectual property, for example if you misuse images or videos or any other content Jaguars makes available to you); (iv) to satisfy our statutory and/or regulatory obligations relating to safeguarding; or (v) to prevent fraud (for example, payment card fraud) or for credit risk reduction.

Business transfer: If Jaguars sells or buys any business or assets, your personal data may be disclosed to the prospective seller or buyer of such business or assets so that they can carry out due diligence in respect of the sale or purchase, but only if Jaguars has taken reasonable steps to ensure the security and confidentiality of that information.  If Jaguars (or substantially all of its assets) is acquired by a third party, personal data held about fans or users of its goods, products or services will be one of the transferred assets.

Regulatory compliance: As above, Jaguars will be a member of the NFL. As such, Jaguars is subject to the rules and regulations of the NFL.  Jaguars may disclose personal information about you to the NFL where this is required for the purposes of complying with those rules and regulations.  The NFL will respect the security of your personal data and treat it accordance with the applicable law.  Further information about the NFL’s use of personal data can be found in the NFL International privacy notice at: http://www.nfluk.com/privacy.html.  

Transfer outside the EEA: Your information may be transferred to or accessed outside of the EU by Jaguars’ affiliate, Jacksonville Jaguars LLC, who is based in the USA.  Your information will only be transferred for the internal purposes of Jaguars and will not be used for marketing unless you have consented to this.  Jacksonville Jaguars, LLC has entered into the standard contractual clauses approved by the European Commission to safeguard your personal data and comply with applicable data protection laws. 


How do we keep your information secure? 

Jaguars is committed to ensuring that your information is secure. In order to prevent un-authorised access or disclosure of personal data, we have put in place appropriate physical, electronic and managerial procedures to safeguard and secure the information we collect. We regularly perform testing of these procedures and have an appropriate information recovery and data breach procedures in the event that we encounter any difficulties. 


How long do we keep your information?

Jaguars will retain your personal data for as long as necessary for the purposes it is collected as set out in this policy and for any longer period necessary for it to comply with statutory retention obligations and/or for the purposes of defending or making legal claims. Examples of some of our retention periods are set out below:


Jaguars stores: 

- its financial transactions with you for seven years in order to comply with its obligations to maintain adequate accounting records;

- its contracts with you for seven years so that it has appropriate evidence in place if there is a claim for breach of contract made within the statutory limitation periods;

- job applications and CVs for up to six months, unless you have consented to your details being held on file in case other suitable opportunities arise;

- your account information until you close or delete your account/profile (at which point we would also delete any information from other companies or market research which we have appended to your account/profile);

- any market research we have undertaken (and which is not appended to your user account) for 3 years.  Note that we will retain aggregated market research information (by which you cannot be identified) on an ongoing basis for internal purposes; and

- save as set out above, information you post online and/or online usage information for 3 years if it is on Jaguars UK Official Websites, subject to internet system caches in the ordinary course.

If any information falls into more than one category then the longer storage period will apply. 


Your rights

You have several rights under applicable data protection laws (unless an exemption applies), which we have summarised below. These rights can be exercised by contacting Jaguars using the details given below in this policy. 

You have the right to:

- ask us not to process your personal data for direct marketing purposes;

- request access to personal information held about you and a copy of it;

- obtain, without undue delay, the rectification of inaccurate or incomplete personal data; 

- obtain, without undue delay, erasure of your personal data in certain circumstances, for example if Jaguars’ processing of your personal data is no longer necessary for the purpose for which we collected it; 

- restrict the processing of your personal data in certain circumstances rather than having it erased; 

- object to the processing of, personal data in certain circumstances; 

- receive personal data, which you have provided to Jaguars, in a structured, commonly-used and machine-readable format and transmit that personal data to another data controller, or have Jaguars do so on your behalf where technically feasible; 

• be informed about any use of your personal data to make automated decisions about you, and to obtain meaningful information about the logic involved, as well as the significance and the envisaged consequences of this processing; and

• lodge a complaint about the way in which your personal data is being used to a supervisory authority.


Parental consent / supervision

Our business and the competitions, products and services we provide from time-to-time are not specifically targeted at children, but we appreciate that many children are fans of football and/or sport generally. We would therefore ask that parents and guardians supervise their children when they are online and that children under 18 do not submit personal information or content to Jaguars, make purchases of Jaguars goods, products or services, or take part in Jaguars promotions or competitions, in each case, without the consent of their parent or guardian. Jaguars reserves the right to take reasonable measures in order to verify the existence and/or validity of parental consent. 


Links to other websites

You should be aware that when you are on the Jaguars UK Official Websites, you could be directed to other websites beyond our control. For example, if you “click” on a banner advertisement, the “click” may take you off the applicable Jaguars UK Official Website and onto a different website. This includes links from advertisers, sponsors, media and marketing partners that may use the Jaguars logo as part of a co-branding agreement. These other websites may send their own cookies to you, independently collect data or solicit personal information and may or may not have their own published privacy policies. If you visit a website that is linked to a Jaguars UK Official Website, you should consult that website’s privacy policy before providing any personal information.


Business transfers

In the event that all or substantially all of our assets are sold or transferred to another party, or another transaction occurs in which your personally identifiable information is one of the business assets transferred, all personally identifiable information that has been collected and saved may be one of the business assets we transfer. You will be notified of such a transfer in accordance with the “Changes to the Policy” section below.


How you can contact us?

If you would like to contact Jaguars about this policy or any of the legal rights outlined in it, you can contact us by email at legal@nfl.jaguars.com or write to Jaguars at Union Jax, LLC, 8thFloor, 30 Panton Street, London SW1Y 4AJ.  In either case, your correspondence should be marked for the attention of the Senior Information Officer.  


Changes to our privacy policy

Any changes we make to this privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to this privacy policy. By using the Jaguars UK Official Website(s), you signify your agreement to the terms of this privacy policy. We may amend this privacy policy at any time. If we make a material change to the way in which we collect, use and/or share your personal information, we will post a notice on the Jaguars UK Official Websites and/or send an email to users who have provided an email address. We will assume that you have given your permission for your information to be used under the terms of the privacy policy, as modified, if you do not respond to our email within 30 days or continue to use the Jaguars UK Official Websites 30 days after a notice is posted.


This privacy policy was last updated in August 2018.